In order to successful distinguish your business as a unique brand; you need to create an image that allows customers to recognize you among competitors. One of the ways to achieve this is through signature branding. Use unique signatures in every aspect of your business especially when sending messages to customers. This signatures should also make up the URL of you website including the email account you are using for your business.
This is probably the best promotional effort anybody can use to optimize their website especially for search engines. Content is not only good for SEO, it is also necessary to keep your readers interested in your products or services. Try as much as you can to use less text combined with images to pass the message across. Infographics also work well with business sites, as customers may not have the time to go through long piece of texts. You can also exchange backlinks with websites that have high ranking to gain more visibility.
In building a brand online, it is always favourable to gain the loyalty of your local market, even though you want to go international. You should know more than anything else, that it is much easier to do business in your own “domain”. Google Local Business allows you to register vital information about your business (which could comprise of text, pictures and ads) at no cost. This information is eventually displayed in the Google Local Business page which normally makes up the greater part of the search results. This gives your business more exposure to your local community and also allows customers to find you more easily.
Finally, the five tips we have discussed so far should be enough to give your brand a voice. Although it might take some time, with much hard work and consistency, you will definitely end up with a high customer base.